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Work

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Digital Gravel

Client Commandments

1. Develop a unique gaming engine to give away $1 million
2. 21 days - Start to launch
3. Integrate with existing NASCAR.com infrastructure
4. Co-source with NASCAR.com for design elements
5. Deliver game statistics and results to NASCAR.com
6. Must be scalable to handle NASCAR.com traffic


Project Stats

Development Time: 21 days

DH Services: Application Development, Project
Management, Operational Services


Technologies

Platforms: Sun Solaris, ColdFusion, Oracle 8i

DH Utility: admin.DH system integrated with custom game logic and database



Result

A high-end, scalable sweepstakes, tying into NASACAR.com's enterprise operations and offering a unique user experience found only on NASCAR.com.

- Full-featured and real-time sweepstakes, race results and registrant statistics through admin.DH.

- Co-sourced development and Operational Support give NASCAR.com a fulltime technology partner.

- Visual design incorporating NASCAR.com's in-house design staff gave NASCAR.com the flexibilty to utilize internal staff already in place, while benefitting from Digital Haiku's accelerated development cycle.

- An easy to use registration process that incorporates a Sports Illustrated subscription, another AOL TimeWarner company, ties in complimentary business lines.

- Oracle 8i and ColdFusion are implemented in collaboration with NASCAR.com technology staff and IT managers, ensuring application compliance and scalability with existing technology operations.



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